He’s discovering new flows, new cadences, new patterns.” As soon as one of those ideas gets his attention, we start heading that way.” Shebib also suggests Drake was looking to release a more straightforward rap album post- Nothing Was the Same (“He wanted to do what all of the other rappers get to do”), before finally setting expectations: “It’s going to be what everybody expects and wants from Drake and from us. If we love it, we love it.”Ġ2-18-16: In an interview with the New York Times, Noah “40” Shebib opened up about the release before a session, discussing their process: “I just make 50 ideas in one day. I have to go sit with him, and we have to really put in effort.” They decamped to - but of course - the 6, where the sounds of the city were said in this piece to have inspired them.Ġ9-25-15: In a complementary profile of OVO co-founders Oliver El-Khatib and Noah “40” Shebib, El-Khatib tells FADER that Views will be a return to their formula: “We’re just really getting back to basics and not giving ourselves any sense of deadline. If I want to make the album I want to make, I have to go find him. And now he is not that guy – I have another guy who does that. He used to be the guy who would track me in hotel rooms at 4 am. The show also premieres “Hotline Bling,” then tagged “Cha Cha” Remix.ħ-29-15: Drake follows with “Back to Back,” his second diss in five days, which acknowledges the beef as a digression from Views, closing: “I just took a break from Views, now it’s back to that.”Ġ9-20-15: OVO Sound Radio premieres Drake’s collaboration with Future, What A Time to Be Alive.Ġ9-24-15: In his FADER cover story, Drake says that longtime producer Noah “40” Shebib has been as hands-on with Views as he was for projects like So Far Gone and Take Care: “We’ve grown a lot over the years. #Drake views from the 6 zip share plus#The mixtape continues Drake’s ongoing Toronto rebrand with songs like “6 God,” “6 Man,” and “You & the 6,” plus the “Know Yourself” tagline, “I was running through the 6 with my woes.” All serve as free Views advertising.Ġ4-16-15: In a profile for the (now defunct) fashion blog Four Pins, Drake reveals that he only has two songs finished for Views that he likes: “a collaboration with Beyoncé that he recorded a while ago” and “a song that he expects to inspire a paradigm shift.”Ġ5-21-15: A song with Beyoncé, “Can I,” (perhaps the one teased above) leaks online.Ġ7-25-15: Drake releases “Charged Up” on his OVO Sound Radio show in response to Meek Mill’s ghostwriting allegations. 02-12-15: Drake postpones all things Views From the 6 in favor of an online surprise release for said mixtape, If You’re Reading This It’s Too Late.
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